Shweta Dagaonkar, Dalvinder Singh Wadhwa, Rajesh Gupta, Anand Mohan, Apoorwa Mishra, Bharti Satankar,. 2021. “ONLINE IMPULSE BUYING BEHAVIOUR: THE IMPACT OF SOCIAL MEDIA”. Design Engineering, September, 8459-76. http://thedesignengineering.com/index.php/DE/article/view/4735.