Research on the Influence of Social Responsibility Based on Product Market Competition on Technology Innovation

  • Yihua Zhang, Jingjing Liang, Yuan Wang

Abstract

By introducing the competitive factors of product market innovatively, this paper studies the impact of corporate fulfilling social responsibility on technological innovation from the perspective of product market competition, and based on the empirical research of Shanghai and Shenzhen A-share non-financial listed companies in 2015-2017, it is found that competition of product marketing competition plays a regulatory role in fulfilling corporate social responsibility and technological innovation. Based on this, the paper proposes that enterprises should pay attention to the needs of all stakeholders and voluntarily fulfill their social responsibilities, thus promote technical innovation.

Published
2020-12-30
How to Cite
Yihua Zhang, Jingjing Liang, Yuan Wang. (2020). Research on the Influence of Social Responsibility Based on Product Market Competition on Technology Innovation. Design Engineering, 273 - 287. Retrieved from http://thedesignengineering.com/index.php/DE/article/view/997
Section
Articles