The Impact of the Principles of Commercial Marketing on the Design of Architectural Spaces the Case Study of the New Administrative Capital-Egypt

Abstract

Architects become fully aware of the possibilities of marketing and it is a known element for successful practice. Recently marketing has become an initial stage that begins before the stage of architectural design and plays a clear role in the design process and even determines the proposed project program according to market requirements in addition to architectural requirements Due to the proposed marketing method which is affected by purchasing power and due to changes in economic policies and change in the currency rate marketers may ask architects for specific designs that can affect the architectural formation and spaces to reach the marketing goal. through which it can be said that "the form follows the cash flows” To determine the importance of marketing reality and approach to architecture in Egypt. And This can be displayed Through a complete questionnaire with three samples of customers who might be interested in the architectural product. This was verified using the Architectural verified as framework using architectural business development where There is evidence that architectural practice has come to recognize that marketing is an important element. and affects architectural designs.