Tourism Development Strategy of Ancient Trees Natural Heritage Resource Based on Landscape Aesthetic Evaluation

Abstract

Ancient trees are not only precious cultural heritage, but also important component of landscape tourism resource for Rural Revitalization. The research on the aesthetic value of ancient treesresource landscape is to explore the aesthetic cognition of ancient trees landscape.The development and utilization of ancient trees landscape value is the strategy of tourism development.Through the study of ancient trees (ancient trees group) resource in the Wenzhou (a city in south China), the evaluation index system is constructed from the aesthetic elements of ancient trees landscape. Scenic Beauty Estimation Method (SBE) and Semantic Differential Method (SD)are used to evaluate the correlation of ancient trees landscape aesthetics in the region and the result are as the following. The crown fullness, spatial hierarchy and light sensitivity have great influence on the aesthetic value of ancient trees landscape. Crown plumpness, evenness of branches and leaves, softness of landscape texture, spatial hierarchy, light sensitivity and environmental harmony are positively correlated with the SBE value. Tree species with the highest value of ancient trees landscape are Ficus and Liquidambar, such as F. concinna, F. microcarpa, L. formosana. On the basis of comparing the aesthetic value, ecological value and tourism value of the ancient treesresource, it is considered that the dual benefits can be realized only by strengthening the protection and the effective development and utilization of the ancient treesresource and sustainable tourism development.