Research on Building and Improving E-commerce Supply Chain of Fresh Agricultural Products under the Background of New Retail 2.0

Abstract

In the context of new retail 2.0, the e-commerce core of fresh agricultural products is to build a reliable and efficient supply chain system. This paper analyzes the problems of the current e-commerce supply chain of fresh agricultural products and reasons, builds the supply chain in terms ofsupply organization, warehousing and transportation, and end transaction, and puts forward the strategy for improving the e-commerce supply chain of fresh agricultural products under the background of new retail 2.0.