Trends and Opportunities Towards Green Products: A Study with Special Reference Towards Customers in Chennai

Abstract

The concept Green marketing is not only the latest and popular trending marketing but also an important ethical marketing as the major climatic changes has threatening the normal life of human beings and other living things on the earth. The major reason for this climate change and global warming is our consumption which leads to the natural resources depletion, deforestation, and eradication of life of other living features on the earth. Knowingly or unknowingly this type of production and consumption continues for decades, but after getting a proper warning and alert, the producer and consumers have started to changing for eco-friendly products as these products more concerned on environment and save human lives. The climate change and the global warming become pushup factors and thus the concept ‘Green Market’ emerges