Smes sales performance : how the role of product innovation , entrepreneurship orientation, and competitive advantage ?

Abstract

This study aims to determine the effect of innovation on sales performance, entrepreneurial orientation on sales performance and competitive advantage on sales performance in SMEs. The research method used is quantitative and the population in this study are SME owners in Tangerang. The research data was obtained by distributing online questionnaires to a sample of 300 SME owners. Respondents were determined by simple random sampling technique and data analysis using SEM (Structural Equation Model) with SmartPLS software version 3.0 as a statistical tool. Based on the results of data analysis and it can be concluded that entrepreneurial orientation has a positive and significant effect on sales performance, innovation has a positive and significant effect on sales performance. Competitiveness has a positive and significant effect on sales performance. The novelty of this research is the model of the relationship between the variables of innovation, entrepreneurial orientation towards competitive advantage and sales performance of SMEs in Indonesia.