Research on the Integrated Development of Wudang Mountain Tea &Tourism Industry in the Context of Comprehensive Tourism

  • Lei Guo, Aiqing Huang, Juntao Xiao

Abstract

The research on the integrated development of the tea tourism industry in the context of comprehensive tourism has important theoretical value and practical significance for promoting the integrated development of the Wudang Mountain Tea & Tourism Industry (abbreviated as TTI hereinafter) and enhancing the comprehensive benefits of it. Through literature analysis and data research, it is found that Wudang Mountain tourism industry is steadily moving forward, and the Taoist tea industry is also developing and growing, but the integration development of tea & tourism has just started, which is obviously backward compared with other tea producing areas. Generally speaking, there are still some problems in the integration of tea & tourism in Wudang Mountain, such as insufficient development of tea & tourism resources, ineffective regional coordinated development, limited market influence of TTI, etc. This paper, therefore, from the perspective of comprehensive tourism, proposes strategies to further promote the integrated development of the Wudang Mountain TTI through enriching tea & tourism products with the new “IP”, strengthening cooperative development of scenic spots for its integration effect, and innovating its overall marketing, so as to upgrade Wudang Mountain into an international health and leisure tourism destination.

Published
2020-10-31
How to Cite
Lei Guo, Aiqing Huang, Juntao Xiao. (2020). Research on the Integrated Development of Wudang Mountain Tea &Tourism Industry in the Context of Comprehensive Tourism. Design Engineering, 715 - 725. https://doi.org/10.17762/de.vi.850
Section
Articles