Establish Fieldness—Experiential Artistic Measures of Game Strategy Reshapes the Commercial Space

Abstract

Nowadays, China’s internet consumption and entity retail terminals interact with each other. And large shopping malls need to be differentiated from Internet consumption in terms of commercial operation. Reasonable and interesting experiential artistic measures can make the “old” commercial shopping mall become a new recreational area that attracts the surrounding crowd.The advantage of the entity consumption place lies in the transformation of spatial experience, the transformation of experience in different spatial levels from ordinary life. The setting of experience pursues a sense of wholeness and interactivity, which can create a continuous experience plot from four aspects of game strategy: mechanism, story setting, aesthetics, and technology. Create a continuous experience plot. With the visual content of the story, people come to this space to find a novel life experience. The experiential measures of "strangeness" art is a way to attract customers in commercial space. Experiential artistic measures can reset the leisure nature of the old commercial space. In the planning of the commercial space, we focus on increasing the perceived value of customers through image innovation, attracting the crowd to stay in the space, and cultivating the customer's attachment to the mall.