The Acceleration Village Owned Enterprises towards a Social Enterprise in the Village Using a Strategic Management Approach

Abstract

Local economic development is a construction based on the community's ability to explore and manage regional potential, especially rural potential. The community have an active role in managing rural potential (resources). Rural potential with proper management can create business opportunities for the community so that it can increase community income. Village Owned Enterprises (BUMDES) as a medium for local community development. The purpose of this study is to explain the role of strategic management in accelerating Village Owned Enterprises towards Social Entrepreneurship in the Village as well as a strategic model for developing it based on stakeholder theory. The research was conducted at Village Owned Enterprises (BUM Des) Maguwoharjo Village, Sleman Regency, Yogyakarta, Indonesia. This study used qualitative research methods. Primary data were obtained by means of observation, FGD and in-depth interviews. The Data analysis in this study was carried out through the following steps; Nasution (2002): Data reduction, Data Display and Drawing Conclusions from Verification. The results of this study are 3 strategies chosen and the most interesting compared to others is strategy 1, namely the S-O Strategy with a TAS (Total Attractive Score) value of 7.8. The alternative strategy for the second development priority is strategy 3, namely the ST Strategy, with a TAS (Total Attractive Score) value of 7.11. And the third priority alternative strategy is strategy II, namely the W-O Strategy with a TAS (Total Attractive Score) value of 3.757. Those strategies are intensive strategies, because BUM Desa requires intensive efforts to grow and develop BUM DesaMaguwoharjo.