Optimization of the OTT Platform Strategies using Game Theory Model

Abstract

OTT (over-the-top) is a means of providing television and film content over the internet at the request and to suit the requirements of the individual consumer. The term itself stands for “over-the-top”, which implies that a content provider is going over the top of existing internet services. The demand for this platform has exponentially grown during the pandemic period. In India the two upcoming players Amazon Prime Video and Netflix have become the prior choice as compared to the daily soaps and the movie budgets. This research study focuses on the prime factors as the strategies of these two competitors to build up the two-person game theory model. A survey is conducted among the users of these two players as to find the trends of the identified factors. The regression models Y on X and X on Y are used to find the values of payoff matrix and then Game theory model is solved to find out the optimum strategies. The study is expected to benefit the various competitors of the OTT domain to build their strategies.