Impact of Marketing Strategy on Online Purchase

  • Kalaiselvi Jastinraj, Dr. G. S. Maheswari

Abstract

One of the key indicators of online marketing development is the growth of the number of internet users. For nearly 25 years public is having access to the internet. Since then it has been a continuing development and innovating process. People are able to do nearly everything with their computers e.g.: shopping, booking, doing researches, communication, etc. The following graphic shows the enormous increase of internet users since 1995.

Published
2021-11-16
How to Cite
Kalaiselvi Jastinraj, Dr. G. S. Maheswari. (2021). Impact of Marketing Strategy on Online Purchase. Design Engineering, 12578-12584. Retrieved from http://thedesignengineering.com/index.php/DE/article/view/6347
Section
Articles