An Empirical Study on the Customer Adoption of Digital Wallet for Online Shopping in India

Abstract

In the era of globalization and technology development the use of digital cash is emerged and in addition to that the risk factors in using cash are huge. This paper focuses on the adoption towards use of digital payment gateway for online shopping. An investigation has been carried out with 100 respondents. A convenience sampling method is used for selecting the sample. A structured questionnaire is used and five point Likert scale is prepared for primary survey. The statistical methods like descriptive analysis and chi-squire test and cross tabulation are used for interpretation. The SPSS 20.0 version is used for data analysis. From the prescribed research it is concluded that demographic variables like age , gender and income do not have any impact on customer adoption of digital payment gateway but qualification is the single demographic variable that does have positive impact on customer adoption process towards digital payment.