Health Effects of Packaged Drinking Water and its Consumer's Buying Perception in Chennai

Abstract

Water is an essential product in our daily life. Without water, nobody can live their life. Due to the change in consumer taste and preferences and people’s buying perception, water is considered as a commercial product especially for drinking. It is sold out in a packaged bottle to carry easily by the consumers. It is also easy to store and use, especially in travel, kept for use in a commercial place also at home. This packaged drinking water though having many good things to consume, it also has its negative counterpart. The negative effect of packaged drinking water concerns mainly in the health of the consuming people. This study analyzes about the health effects of packaged drinking water and consumer’s buying perception of this packaged drinking water. The perception of the consumers has both positive and negative responses. Therefore, this paper comprises of the good and bad health effects of consuming packaged drinking water and how the consumer’s buying perceptions changes due to their standard of living, lifestyle, taste and preferences of others, demand of water and so on. Data were collected from 50 people who are residing in Chennai and statistical tools were also used to prove it.