Development of the “Post Ability Progressive” Curriculum for the Higher Vocational Marketing Specialty Based on School-Enterprise Cooperation

  • Qiongsi Guan,Huimeng Cai
Keywords: School-enterprise cooperation, Empirical research, Data analysis, SPSS, Post ability progressive.

Abstract

Against the background of new reforms to vocational education, it is necessary to promote greater cooperation between schools and enterprises. But at present, the industry-education integration adopted by vocational colleges is relatively deficient, enterprises are perfunctory in training, students' enthusiasm for learning is not high, and the skills they master are relatively simple. In order to apply the integrated way of industry and education into classroom teaching and make students truly combine what they have learned with the work they want to do through the exercise of professional positions, this project cooperated with Taizhou branch of Swire Coca Cola to conduct empirical research. Through investigation, the project team collected the evaluation factors and methods of the professional quality of marketing personnel from various industries and enterprises. It collected 159 questionnaires and analyzed the data collected with the help of SPSS, Amos and other statistical analysis software. Combined with data analysis results and interviews with experts in various industries, the author finds out the influence of different factors on teaching and puts forward the development idea of "post competence progressive" curriculum system. The professional teachers in the school and the tutors in the enterprise jointly classify the marketing positions, summarize the typical work tasks and fields of action, design the learning situation, and carry out the practice demonstration in school. This has proven to be feasible and effective

Published
2020-09-29
How to Cite
Qiongsi Guan,Huimeng Cai. (2020). Development of the “Post Ability Progressive” Curriculum for the Higher Vocational Marketing Specialty Based on School-Enterprise Cooperation. Design Engineering, 207 - 216. https://doi.org/10.17762/de.vi.608
Section
Articles