A Study on Buyer Preferences towards Various Petroleum Retail Outlets in Tirunelveli City

Abstract

In marketing planning and programmes, an awareness of buyer behaviour is critical. One of the most critical aspects of successful marketing is buyer behaviour. It's a procedure. Various triggers are presented to potential clients. We treat the customer like a black box because we can't see what's going on in his head. He responds to marketing executives. A stimulus-response model is used to explain buyer behaviour. The response could be a purchase or no purchase choice. Automobile businesses are currently giving inconceivable prices and programmes in order to increase their sales volume. This encourages individuals to buy more vehicles, resulting in a rise in consumption. It makes it more difficult for the government to obtain the maximum amount of petroleum available in the country. In this situation, the government has liberalised petroleum policy, allowing private petroleum businesses to set their own prices after conferring with OPEC (Oil and Petroleum Exporting Council), as well as open their own retail shops to promote their brand and acquire market share. A study was done to determine consumer preference for retail outlets (petroleum firms) for this purpose. It aids in the identification of consumer perceptions of petroleum corporations as well as the creation of a brand image for the petroleum corporation.