An Empirical Study Based on the Public Satisfaction Index Model of Government Weibo

  • Yi Shen, Lei Han
Keywords: Government Weibo, Public satisfaction, E-government.

Abstract

Government Weibo is an important network platform for the government to provide public information services to the society, and public satisfaction is an important criterion for measuring the construction and development of government Weibo. This article first expounds the development trend and basic role of government Weibo, and analyzes the basic connotation and main influencing factors of government Weibo. The paper aims to construct a public satisfaction evaluation model for government Weibo and test the index model and solve the parameters by drawing lessons from the classic customer satisfaction model and then combine the basic characteristics of government Weibo. This article objectively reflects the public satisfaction of government Weibo, in order to improve the management and services of government Weibo in a targeted manner reasonably.

Published
2020-09-29
How to Cite
Yi Shen, Lei Han. (2020). An Empirical Study Based on the Public Satisfaction Index Model of Government Weibo. Design Engineering, 110 - 119. https://doi.org/10.17762/de.vi.599
Section
Articles