A Study on Buying behavior of Consumers in Shopping Malls with Special Reference to Ernakulam District, Kerala

  • BIJINA C K

Abstract

In the present scenario, existing and upcoming companies ‘management needs to think about various policies, strategies and objectives for marketing and selling of their output in globally competitive market. Today’s innovation is history for tomorrow. There are many challenges in front of manufacturers, wholesalers and retailers to produce and sell the goods to final consumers. Managements are under stress due to the change in worldwide competition, environment, infrastructural development, technological up gradation, unskilled labors and other external problem such as economic, political, technical and of course social.  Lifestyle of consumers is based on a variety of internal (psychological) and external (demographic, sociological and cultural) factors. This lifestyle produces needs and desires, many of which require consumption decision to satisfy their needs. This process and the experiences and acquisition it produces in turn influence the consumers‟ lifestyles by affecting their internal and external characteristics.

Published
2021-10-18
How to Cite
BIJINA C K. (2021). A Study on Buying behavior of Consumers in Shopping Malls with Special Reference to Ernakulam District, Kerala. Design Engineering, 5128 - 5158. Retrieved from http://thedesignengineering.com/index.php/DE/article/view/5465
Section
Articles