Research on the Business Model of Customers' Choice of Agricultural Products Customization

Abstract

From the perspective of the business model, operating characteristics of agricultural product customization enterprise; from the perspective of the customer, on the theory of consumer behavior, attempts to define the value proposition of the business model, value creation and transmission, get value. Use A vegetable customization enterprise customers the full investigation, starting from the influencing factors of consumer behavior, the empirical analysis is used to derive An access to the source of enterprise value.