Research on Communication Effect of Film based on Big Data Analysis

Abstract

As a popular art work and carrier of values and ideology, the film itself has two attributes of artistry and economy. The complex attributes attached to films make the study of film communication effect very complex. However, the emergence of big data provides a new way of thinking for the study of film communication effect. Based on the theory of communication, this paper establishes an index system to influence communication effect of film. At the same time, using the big data analysis and storage technology, crawler technology and visualization technology, based on the crawler framework in Python, MongoDB database and Tableau visualization software, the real-time analysis and presentation of the film transmission effect are realized.