ONLINE IMPULSE BUYING BEHAVIOUR: THE IMPACT OF SOCIAL MEDIA
Abstract
According to the studies done in the field of online impulse buying, the association and connection betwixt beliefs of online store and consumers’ online impulse buying response is perceived. Online impulse buying is becoming the most attractive discipline for the scholars across the world. Scholars and researchers are investing their efforts in researching the findings as well as literature for online impulse buying. For addressing gaps with respect to this study the detailed studies and review is done and the usage of the Stimulus–Organism–Response (SOR) is done for the identification as well as the classification of factors which affects online impulse buying. The conceptualized structure is prepared and constructed for delineating the relations of all the three keys’ aspects of online impulse buying. In this article, we will discuss the future research implications of online impulse buying.
This study will also help in improving our conception of online impulse buying with the assessment of aftermath of online market and also the faith of people in the policies of making decision which are non-rational.