Evaluation of Quality of Life of Internet Users Based on Partial Least Squares Structural Equation Model

Abstract

This study describes the results of a quantitative study on the quality of life (QOL) of Internet users. Based on the cross-sectional data analysis of 2400 active netizens from 8 provinces (cities) in China, the research results are expressed by Pearson Product Moment Correlation Analysis, structural equation model and so on. The prominent personalization of netizens is accompanied by the weakening of the social network, and the Internet helps to lower the employment threshold and enhance the sense of fairness and well-being. Through the interdisciplinary study of big data portraits of different groups, we can provide the government with countermeasures to improve the overall quality of life of citizens.