Challenges and Opportunities of Women Entrepreneurship

Abstract

Women’s entrepreneurship needs to be studied for two reasons. The first reason is that women’s entrepreneurship has been recognized as an important untapped source of economic growth. Study to identify the reasons & factors that influence entry of women in entrepreneurship and also explained the obstacles in the growth of women entrepreneurship. The factors identified were lack of interaction with successful entrepreneurs, social un-acceptance as women entrepreneurs, family responsibility, and gender discrimination, lack of social networking, low family and financial support. Tamilnadu women do not focus on their career in the same manner as they do on their family and personal life. Despite having excellent entrepreneurial abilities, they do not focus on their career goals. Their lack of focus towards their career creates a problem in promoting women entrepreneurship.

Women entrepreneurship in tamilnadu faces many challenges and requires a radical change in attitudes and mindsets of society. Therefore, programs should be designed to address changes in attitude and mindset of the people. Women of the present times should be made aware regarding her unique identity and her contribution towards the economic growth and development of the country.