Social Change and Social Campaigns in India in Light of Social Media and Its Impact on Public Policy Making Process
Abstract
As a result of social media and its influence on public policy making, this research attempts to better comprehend social change and social campaigns in India. Specifically, the study is attempting to determine whether social media has an influence on people's thought processes and whether those thought processes have an impact on public policy making. Pauri, Srinagar, Dehradun, Haldwani, Nainital, and Almora were among the six locations of Uttarakhand where samples were collected. Respondents' thoughts were obviously impacted by the researcher's study. Because social media gives voiceless people the opportunity to share their thoughts, they said, social media is improving society. The study is carried on 100 respondents from Uttarakhand region.In the past it has been evidently seen that social media campaigns i.e., Nirbhaya, Damini, ‘Do not occupy my seat’, Arab Spring, and many such campaigns impacted the mindset of the people and brought a revolutionary change in the society. Social media played a vital role in supporting these campaigns and these campaigns also influenced the government policies. This article is focusing on these aspects of social campaigns.