Effect of Brand Experience on Green Purchase Intention: Literature Review

Abstract

Green Purchase Intention in the context of this study indicates Purchase of Electric Vehicles and usage of them has minimal effect on living things and the surroundingswhile compared with Non-electric motorable vehicles that serve the same purpose. This comparison can reflect mileage effect, avoidance of fuel, reduction of Air Pollution, No emission of smoke etc. Green purchasing intention is otherwise called environmentally preferred purchasing (EPP), which is enthused by people those who have the intention of protecting the environment. In this research article, various relevant previous studies were reviewed and highlighted under four heads such as Brand Experience towards the use of Electric Vehicles, examining Consumer Behaviour on Electric Vehicles, factors prompting the Acquisition of Electric Vehicles and Consumer Awareness about Electric Vehicles.