Influence of Social Media marketing in post COVID-19

  • *A.Navitha Sulthana,M.Ruby Evangelin, Dr. S.Vasantha
Keywords: COVID-19, Internet, Online User, Social Media Marketing and Social media platforms

Abstract

Social Media marketing is a successful technology for buying and selling products online. Performing a task using the resource of the internet or electronic device is termed as digital marketing. Business is upgrading the buying and selling pattern, through various Social media platforms. The aim of the study is to examine the influence of social media marketing in post COVID-19. Online marketing is promoted through various social media platforms like Facebook, Instagram, YouTube, Twitter, Blogs and WhatsApp to create awareness and increase the sale especially during post COVID-19. The primary data have been collected from 207online users through survey method by using convenience sampling. The research findings indicate that Social media platforms are the one of the effective tools to increase the sale. The outbreak of COVID-19 social distancing and risk inheriting visiting physical store are the main cause to increase online sale in the digital era.

Published
2021-08-03
How to Cite
Dr. S.Vasantha, *A.Navitha S. E. (2021). Influence of Social Media marketing in post COVID-19. Design Engineering, 6370-6377. Retrieved from http://thedesignengineering.com/index.php/DE/article/view/3133
Section
Articles