Study on Inheritance and Innovation of Mongolian Milk Tea Culture Based on Clustering Algorithm

Abstract

A nation's dietary culture includes its dietary characteristics and habits, which reflect its economy, culture, history, production and life style, living environment, etc. from different angles, and become an inseparable part of national tradition, bearing the task of continuity and inheritance of national history and culture. In establishing and perfecting the customer-centered marketing system, the most important thing is to subdivide customers, that is, to classify customers according to their characteristics by mining the customer characteristics hidden in the data, so as to provide different products and services for customers with different values. Therefore, based on the theory and method of customer segmentation, this paper uses K-Means clustering algorithm to design a customer segmentation method for the marketization of Mongolian milk tea. It has injected vitality into the study of inheritance and innovation of Mongolian milk tea culture and provided a new research perspective.