Research and Development of Cultural and Creative Product Design based on Internet

Abstract

With the continuous development of modern Internet technology, the development of cultural and creative products will face broader development opportunities. How to create more excellent cultural and creative products and drive the rapid development of cultural industry is the responsibility of cultural and creative departments in major cities to carry out the inheritance and development of excellent traditional national culture. The recognition and requirements of users for cultural and creative products are higher and higher. Customization, personalization and flexibility will become the typical characteristics of cultural and creative industries in the next step. Cloud computing, big data and other technologies of the Internet can provide favorable technical support for the development of cultural and creative industries. Internet plus based Internet plus emerge in an endless stream. This paper analyzes the status quo of cultural and creative products and the impact of Internet + on the future development of culture and creative products, and further expounds the development path of cultural and creative product design under the background of "Internet plus". In order to adapt to the development of the times, we should pay more attention to the multi-dimensional experience of the products, pay attention to the empowerment of the Internet plus high technology, and form a multi-dimensional experiential cultural and creative product supported by the Internet plus technology. It can be better used to disseminate the information to the public with modern design expression, and become an important way to promote the cultural soft power and industrial competitiveness of a region or country.