Research on the Influence of Red Tourism in Internet Plus on Cultural Self-Confidence

Abstract

Red culture is the basic support and fundamental guarantee of red tourism and developing red tourism is the strategic choice to promote red culture. Putting social benefits first, unifying social and economic benefits, enhancing cultural self-confidence, cultivating and practicing socialist core values, and cultivating new kinetic energy for economic development are major opportunities for the benign interaction between red culture and red tourism. By using the theories and methods of tourism, communication and psychology, this paper studies the influence of “internet plus” red tourism on cultural self-confidence. The results show that tourists' perception of red tourism experience value is low; Tourist experience value consists of three dimensions: functional value, emotional value and educational value. Education level has a significant impact on educational value perception; Based on this, it is concluded that the cultural effect of “internet plus” red tourism can not be simply linked to the number of red tourism; Tourism should lead cultural cognition; Tourism should promote cultural memory and cultural identity.