CONSTRUCTION OF SHOPPING MODEL AND ANALYSIS USING FUZZY LINEAR PROGRAMMING

Abstract

Mostly, consumers like to purchase any products at minimum cost so that some of them make purchase at online shop and some of them go to offline shop. Through this paper, we have collected the data from various kinds of experts via online questionnaires for constructing the shopping model. Later, we have analyzed the model based on the consumersbehaviors who are making purchase in online shop and in offline shop at various parameters by using fuzzy linear programming technique.