Analysis of Artificial Intelligence Sustainable Entrepreneurship Decision Based on Mass Data Analysis

  • Suyu Huang

Abstract

The rapid development and popularity of mobile Internet, big data, cloud computing, and artificial intelligence have made the relationship between college students and sustainable entrepreneurship in the artificial intelligence environment stronger. Entrepreneurship theory and practical skills are closely related to sustainable entrepreneurship education of college students. Therefore, studying the impact of sustainable entrepreneurship education on the sustainable entrepreneurial intention of college students in the Internet environment is helpful to improve the entrepreneurial ability and level of college students in China. Based on the entrepreneurial event model, this paper investigates how sustainable entrepreneurship education affects the mechanism of sustainable entrepreneurship from the perspective of the Internet and sustainable development. Moreover, an empirical analysis was conducted on 294 valid questionnaires collected. The results show that sustainable entrepreneurship education has a significant positive effect on sustainable entrepreneurial intention of college students. Moreover, perceived expectations and perceived feasibility play a mediating role in this relationship.

Published
2021-06-17
How to Cite
Suyu Huang. (2021). Analysis of Artificial Intelligence Sustainable Entrepreneurship Decision Based on Mass Data Analysis. Design Engineering, 69 - 78. Retrieved from http://thedesignengineering.com/index.php/DE/article/view/2115
Section
Articles