Mobile Commerce Acceptance Among Elderly in Bangkok

Abstract

This research aimed to study factors which influence mobile commerce acceptance among elderly in Bangkok. The factors consist of social influence, performance expectancy, effort expectancy and facilitating conditions. The research used a quantitative method with a sample of elderly living in Bangkok area. The sample size was determined based on the criteria of 20 times of the observed variables and a multi-stage sampling method was used. Data was collected with questionnaires and analyzed by structural equation modeling.

The research finding found that social influence had the greatest influence on mobile commerce acceptance among elderly in Bangkok, followed by effort expectancy and facilitating conditions, respectively while performance expectancy had no influence on either direct or indirect acceptance.