A Study on Latest Trends on Apparel Growth in India

Abstract

Growth in Apparel is increasing manifold with the change in lifestyle, earnings and urbanization of the customers. The worldwide consumers are accepting the apparel fashion products produced in India. Apparel has realized the immense potential to yield business in this segment. The Indian consumers are adopting fashionable items quickly and conveniently with the rise in competition. The present study has been conducted to derive the information on the trends of apparel growth through analyzing the present and future aspects. The study has been conducted by analyzing the data collected from secondary source. The growth in apparel with respect to global scenario has been studied and highlighted in detail. The study also evaluates the potential of growth of apparel and the factors nurturing it.