Formal Beauty of Packaging Design Based on Computer Image Analysis

Abstract

The packaging design in the image age is significantly different from that in the past. The use value of commodity object is marginalized, the functional elements retreat to the second line, and the visual image symbols become the focus of design. This paper discusses the embodiment of formal beauty in packaging based on computer image analysis. Based on the formal beauty of modern packaging design. This paper expounds the methods to understand and master the characteristics and laws of formal beauty, and finds a way to absorb and integrate it. This study shows that: the whole packaging design presents a new aesthetic quality different from the previous era. This aesthetic characteristic emphasizes the appreciation of images, the virtuality of image signifier, the arbitrariness and pre happiness of image aesthetics, and the indirectness of image production. This new quality reconstructs the psychology of aesthetic subject, generates a new sensibility, and internalizes people's consumption desire into a fashion belief and conscious emotional choice in an unconscious way. Thus, it constructs a value of consumerism.