Research on the Development of Visual Communication Design under the Background of Digital Technology

Abstract

Visual communication develops with the development of human society, which marks the development of human civilization, and visual symbols develop with the development of human civilization. The emphasis of visual communication design lies in the creation of visual symbols. Excellent visual symbols can spread information more effectively, and the purpose and essence of visual communication design is to realize the effective dissemination of specific information. Under the background of rapid development of digital information, the connotation of new media is also expanding, and the forms of expression and ways of communication have undergone significant changes. New technology has impacted people's cognition of visual communication, and changed the design of visual communication fundamentally. This paper discusses the problems existing in the development of visual communication design and how to grasp the opportunity of change, meet new challenges and realize innovative development under the influence of digital age.