Research on the Present Situation and Development Path of Agricultural e-Commerce Marketing Mode in the Information Age

Abstract

With the rapid development of China's e-commerce industry, in the past, under the high-cost and homogeneous marketing model, it has gradually presented the status quo that is not in line with the times. E-commerce refers to all kinds of business activities through computer information technology. Traditional business activities are low in automation, high in labor cost and low in work efficiency. E-commerce can realize high automation of business activities with the help of computer technology. The emergence of information network has changed the mode of agricultural production and management, and provided timely and accurate market information for agricultural employees. Based on this, this paper will mainly analyze the current situation and development path of agricultural e-commerce marketing mode in the information age, aiming at promoting the agricultural e-commerce mode in a large scale and promoting the prosperity and development of rural economy. Nowadays, agricultural development must conform to the law of social development, make wider use of information technology, establish more efficient and reasonable shopping channels for consumers, and further promote the close integration of e-commerce and agriculture.