Research on the Design and Development of Mongolian Characters in Cultural Creation Products under the Background of “Internet Plus”

Abstract

In recent years, China has paid great attention to the development of cultural and creative industries. Cultural and creative industries have developed rapidly as a whole and made gratifying achievements in many aspects. However, as far as cultural creation product design is concerned, the development is not ideal, and there are obvious drawbacks in many aspects. Especially under the background of “internet plus”, the industrial design of cultural creation shows a certain lag compared with the current development of Internet. “internet plus” cultural creation products can reshape the traditional industrial chain integrating R&D, design, production and sales, create new design and production modes and marketing planning modes, expand sales channels with the help of Internet media, and build a sustainable development path of intangible culture. Use “internet plus” to get the ideas and methods of Mongolian cultural creation product design and development. New exploration and research have been made in the product development of Mongolian cultural creation, which provides a reference for the development of minority cultural creation.