Research on Strategies and Effects of Accurate Advertising in Big Data Environment

Abstract

With the continuous development of science and information technology and the arrival of big data era, the diversification of advertising media and forms in China has been realized. Driven by the era of big data, the media and forms of advertising have undergone tremendous changes, and the traditional advertising industry has been impacted. Under the new situation, new media are in the ascendant. The purpose of designing and adopting the accurate advertisement delivery system is to make the delivered advertisements more accurate, save the delivery cost for advertisers, obtain better display effect, and further improve the timely conversion rate of effect advertisements. Traditional advertising marketing methods and strategies have been replaced, subverted and updated under the influence of the Internet and big data, thus bringing advertisers a more economical and accurate marketing model. This paper mainly studies the influence of big data on the Internet advertising marketing model, and discusses the accurate delivery strategy of Internet advertising under big data, so as to promote the further development of China's advertising industry.