The Role of Computer Communication in the Near Future

Abstract

2020 will be remembered not only by the pandemic, lockdown and recession, but also by the global digital transformation of business and communications. A study conducted by the Marketing Communication Agency showed that 46% of interviewed experts believe that data leak and information security were the most important trends of public relations in 2020.

33% of respondents  the new ethics and related scandals, the same number named the environment and social responsibility of business, 26% equally noted big data, new media, and the prevalence of performance channels. 20% of experts identified clickbait and other trends in the media market.

This is not a complete list of those changes that became obvious in 2020, or appeared as a result of fundamental changes in the global communications market.