Analysis on the Government Countermeasures of Regional Tourism Service Trade in Zhejiang Province under the Epidemic Situation

Abstract

The global spread of the COVID-19 has had a significant impact on all aspects of countries, with trade in tourism services being hit hard. Zhejiang Province, as a coastal province in the eastern part of China, has tourism service trade which plays an important role in Zhejiang Province and even in the Chinese economy. Therefore, it is of great significance to analyze and judge the impact of the outbreak on its tourism service trade and to take appropriate measures to promote the development of tourism economy. Therefore, in this paper, taking Zhejiang Province as an example, the development status of tourism service trade in Zhejiang Province under the impact of COVID-19 is analyzed from the aspects of market environment, policy environment and scientific and technological environment through the comparison of tourism service trade in Zhejiang Province before and after the COVID-19 outbreak, and then the existing problems of tourism service trade in Zhejiang Province are pointed out, and finally the corresponding countermeasures and suggestions are put forward for the existing problems.