Research on Cultural and Creative Products Design Based on the Aesthetics of Painted Pottery of Majiayao Culture

Abstract

Aesthetics, as an artistic realm, is a supreme state of modern cultural and creative products.The beautiful shapes and exquisite patterns of painted pottery of Majiayao culture reflect the artistic skills and rich life experience of the primitive ancestors at that time.From the painted pottery of Majiayao culture, we find that the primitive ancestors’grasp and expression of aesthetic thoughtreflect their aesthetic ideals and tastes.Exploring the aesthetic thoughts and tastes of the primitive ancestors from the painted pottery of Majiayao culture is also to better guide the application of the painted pottery of Majiayao culture in the design of modern cultural and creative products, so as to inherit and innovate the excellent regional culture, and at the same time to give cultural and creative products more spiritual connotations and cultural heritage.