Factors Influencing Mountain Tourists’ Environmentally Responsible Behavior According to Attitude-Context-Behavior Theory
Abstract
By Internet ethnography, this study investigates tourists’ environmentally responsible behavior factor model in Tibet mountain tourism context, reflects upon the contextual factors that affect environmentally responsible behavior of mountain tourists. Based on theoretical model of attitude-context—behavior, this study takes grounded analysis method based on network ethnography, finding that the three main categories of facility contextual factors, regional emotional factors and social contextual factors are important contextual factors deciding formation of TERB in the mountain tourism context and adjusting the connection between attitude and behavior.