Research on Building a Model for Brand Value Enhancement of Sustainable Lifestyle Driven by Service Design

Abstract

Based on the research background of sustainable lifestyles, service design is used to find solutions for the promotion of lifestyle brand value. Use the research framework of cognitive psychology and spiritual interactive thinking to analyze the causes of service design application. Through the research on the status quo of service design application in lifestyle brands, the various touch points of brand and consumer interaction in the service design process are clarified. And solve the pain points and blind spots in the service design of lifestyle brands, so as to realize the research path of enhancing brand value. The model framework for the promotion of lifestyle brand value based on service design proposes a product personalized customization strategy to meet consumer needs; Enhance service experience with contextualized scenarios;In order to meet the potential needs and tap potential users strategy recommendations. It is concluded that the promotion of lifestyle brand value depends on service design. From the perspective of psychological research, analyzing consumers' behavioral responses and rationally using service design related strategies is an ideal way to enhance lifestyle brand value.