Household Solar Product Purchase Decision-Making Behavior Based on Multi Group SEM

  • Xin Deng, Yuhua Teng, Hua Rao

Abstract

The Jiangxi province 695 micro data, technology acceptance model and purchasing behavior based on the theory on peasant solar products purchasing behavior model, and farmers' income level, education level of farmers to adjust the variable of the multi group SEM. Research shows that education and voluntary activities through the mediating effect of farmers' perception on purchase behavior of solar products have indirect positive effects; economic incentives and clean energy product attributes not only directly to farmers solar products purchases have direct positive effect, but also through the intermediary role of farmers' perception has indirect positive influence on purchase behavior. Multi group analysis showed that there were significant differences in the effects of family income and cultural degree on the different groups.

Published
2020-12-30
How to Cite
Xin Deng, Yuhua Teng, Hua Rao. (2020). Household Solar Product Purchase Decision-Making Behavior Based on Multi Group SEM. Design Engineering, 776 - 793. Retrieved from http://thedesignengineering.com/index.php/DE/article/view/1038
Section
Articles